An Insight into Fashion Week

An Insight into Fashion Week
Fashion shows first made their appearance in the early 1900's, and now over 1000 years on, a prolonged event named 'Fashion Week' takes place across the world two times a year. The event is proven to be more dominant within the fashion capitals of the world: London, New York, Paris and Milan. This designated week is a crucial and stressful week for all clothing designers as it is their chance to showcase their latest seasonal collections to the press and to their public buyers.

The catwalk shows are a chance to show off their stunning new garments and hope for a huge reaction off the audience. Whilst some designs are future forward and over the top, they are unlikely to be worn by our modern-day public. This is where the high street comes in. High street stores often take a look at runway trends and create either carbon copies of a trend or tone them down to make them more buyer-friendly. They use the catwalk shows as inspiration and take into consideration what their customers would like to wear on a daily basis in a hope to make a big profit, although, many people prefer designer brand wear due to the high quality, intricate detailing and for the brand name alone. This means they do not mind paying extra money for something that is going to last a lifetime.

The audience is usually scattered with journalists, buyers and a whole bunch of 'A list' celebrities that gather and sit on the front row. Celebrities are the most common people to purchase and wear these designer creations as they can afford to buy numerous garments to wear to other press events. This helps to further promote the specific brands among the rest of the world thus deserving a seat at the front of the runway show for observation. Celebrities wearing these branded garments may attend a wide range of events that differentiate by audience, for example musicians, actors and socialites. Being among varied audiences will draw in a large amount of potential buyers as they get photographed by the press for a variety of magazines.

With fashion week still going strong and proving to be increasing popular worldwide, it seems the 4 fashion capitals will always be the homes of fashion as they bring in a whole host of leading designers and A list celebrities resulting in these shows being the biggest and best in the world.

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